Web Survey Bibliography
We investigated the effect of language in answering qualitative questions in user experience (UX) evaluation web-surveys. Two cross-cultural case studies of high tech sports watches with altogether 176 participants were carried out. Comparisons in answers were made among 72 native English speakers and 104 non-native English speakers. In the first study native Italian and native English speaking users were compared. Half of the Italians answered in Italian and half of them in English. We found that the response rate for participating to the survey among Italians answering in their native language was 64 % compared to only 38% among Italians answering in English. The results of our case studies indicate that translating a UX web-survey into participants' native language would motivate users to participate in the study, especially if the user sample needs to include more varied users. It is easier to describe more in details and give examples of experiences, express emotions, feelings and ideas in one's own native language. The results suggest that if more descriptive qualitative data is needed from users, they are able to answer better in their own native language.
Digital Library (abstract) / (full text)
Web survey bibliography (20)
- Feasibility of using a multilingual web survey in studying the health of ethnic minority youth.; 2016; Kinnunen, J. M.; Malin, M.; Raisamo, S. U.; Lindfors, P. L.; Pere, L. A.; Rimpelae, A. H.
- Online panels and validity; 2014; Groenlund, K., Strandberg, K.
- Does Gamification Work? - A Literature Review of Empirical Studies on Gamification ; 2014; Hamari, J., Koivisto, J., Sarsa, H.
- Comparison of Three Modes for a Crime Victimization Survey; 2013; Laaksonen, S., Heiskanen, M.
- Bringing usability to pretesting of Business Survey Web Forms in Statistics Finland; 2013; Rouhunkoski, J.
- The effect of language in answering qualitative questions in user experience evaluation web-surveys; 2013; Walsh, T., Nurkka, P., Petrie, H., Olson, J.
- The comparability of Don't Know answers between CATI and CAWI modes; 2013; Pohjanpaa, K., Jarvensivu, M.
- A mixed-mode survey tackling against an increasing rate of nonresponse; 2013; Jokinen, M.
- Mode Effects in Mixed-Mode Surveys: Prevention, Diagnostics, and Adjustment 1; 2013; de Leeuw, E. D., Dillman, D. A., Schouten, B.
- Choosing a Data Collection Approach: Mixed Mode Design Experiences in Statistics Finland; 2012; Taskinen, P., Kiianmaa, N.
- The Usage of a Cloud Service as an Effective Way of Sharing Cognitive and Usability Test Information; 2012; Rouhunkoski, J., Godenhjelm, P.
- Automatic Forwarding on Web Surveys – Some Outlines and Remarks; 2012; Selkaelae, A.
- Open-ended questions in the context of temporary work research; 2011; Siponen, K.
- Testing a single mode vs a mixed mode design; 2011; Laaksonen, S.
- A mixed mode pilot on consumer barometer; 2011; Taskinen, P., Simpanen, M.
- Features of the Z-scoring method in graphical two-dimensional web surveys: the case of ZEF; 2011; Selkaelae, A., Ronkainen, S., Alasaarela, E.
- Methodological and Ethical Dilemmas of Archiving Qualitative Data; 2010; Kuula, A.
- Designing Culturally Neutral Storyboard: A Case Study of Designing an Online Survey with Storyboards; 2010; Koponen, T., Varsaluoma, J., Walsh, T.
- Asking Factual Knowledge Questions: Reliability in Web-Based, Passive Sampling Surveys ; 2009; Elo, K.
- Analyses of Web Survey Data; 2007; Kuusela, V.
- Reducing Nonresponse by SMS Reminders in Mail Surveys; 2007; Virtanen, V., Sirkiä, T., Jokiranta, V. Sirkia, T.